Allbirds

Allbirds Just Sold for $39 Million. They Raised $270 Million in Their IPO. What Every DTC Brand Should Learn From the Wreckage.

On Monday, Allbirds announced it's selling everything to American Exchange Group for $39 million. The brand, the intellectual property, the remaining inventory. All of it. This is the same company that closed its first day of trading in November 2021 at a $4 billion market cap. The same

Allbirds: What Went Wrong From $4 Billion to $39 Million

In November 2021, two footwear companies went public within weeks of each other. Allbirds opened on the Nasdaq at a $4.1 billion valuation. On Running debuted on the NYSE at roughly $7.3 billion. Both were venture-backed. Both sold premium sneakers. Both had sustainability narratives. Five years later, On