Audio Advertising

Spotify Folded Peloton Into Premium for the Daily Minutes Apple Fitness+ Owns

Spotify added a Fitness category on April 27, 2026, bundling more than 1,400 ad-free Peloton classes into Premium and pulling wellness creators including Yoga with Kassandra and Chloe Ting into a dedicated hub on mobile, desktop and TV. The move targets the daily-active minutes Apple Fitness+ has owned since

Pop-art style illustration of a YouTube play button fused with a SiriusXM satellite dish above a bold 212M audio listener figure and CPM dollar graphic.

YouTube Gave SiriusXM 212M Audio Listeners Because It Couldn't Monetize Them

YouTube handed SiriusXM Media exclusive sales rights to its US audio ad inventory starting fall 2026, covering 212 million monthly US listeners across podcasts, talk shows, and background music on the platform. The deal is Google quietly admitting that audio ads require a specialist sales desk it never built. For