Oscar Mayer Used a 500K Wiener Sales Lift to Re-Up the Wienie 500
Oscar Mayer's first Wienie 500 race at Indianapolis Motor Speedway in 2025 sold nearly 500,000 more wieners year over year, drew 85,000 fans in person, and pulled 8 million viewers across Fox and social. Kraft Heinz used that sales delta to greenlight a bigger 2026 race