Call Tracking

Pop art illustration of a vintage red telephone receiver with a glowing REC button next to a tearing July 1 calendar page and a comic-book CONSENT speech bubble

Google's July 1 Call Recording Flip Hands Wiretap Liability to 12 States

Google Ads will switch call recording from off to on by default on July 1, 2026 for accounts with no prior selection, covering U.S. and Canada calls routed through Google Forwarding Numbers. Healthcare and financial services accounts stay off automatically. The flip applies inside the 12 all-party consent states,

Pop-art rotary phone with glowing neural-network nodes inside its cord and three speech bubbles tagged HighIntent, ConsultationScheduled, and Robocall

Google Ads Made Call Recording Default. AI Decides What Counts as a Lead.

On April 21, 2026, Google Ads turned on call recording by default for most US and Canada accounts and replaced call duration with an AI quality score as the primary signal for AI-qualified call leads. Smart Bidding now optimizes against that score. Healthcare and financial services accounts are excluded by