Click Fraud

Pop-art halftone illustration of TikTok, Google, Bing, Meta, LinkedIn and X logos with click fraud percentages floating around them in red and yellow comic style

Lunio Audited 2.7B Clicks. TikTok Was 24% Fake, Google Was 7.57%.

Lunio's 2026 Global Invalid Traffic Report analyzed 2.7 billion paid ad clicks across six major networks and reported TikTok at 24.20% invalid traffic, LinkedIn at 19.88%, X at 12.79%, Bing at 10.32%, Meta at 8.20%, and Google at 7.57%. The 17-point

A Two-IP Trick Just Rendered Google Ads Exclusion Lists Useless

Faktica Analytics, a Madrid PPC agency, published a proof-of-concept on April 21 showing Google Ads IP exclusion lists can be bypassed by splitting a single click across two IP addresses. A hidden IP harvests the ad URL and the GCLID, then hands both to an already-excluded IP that fires the