Creative

Ad creative, content strategy, branding, and what's actually cutting through.

Pop-art illustration of stacked Meta ad creative tiles in three aspect ratios with halftone dots and a bar chart showing per-asset performance reporting

Meta's New Creative Workflow Reports Per Asset. Flexible Format Never Did.

Meta started removing Flexible Format from new ad setups in March 2026 and rolled out a replacement creative workflow that lets advertisers upload up to 10 images and videos per ad, with three aspect ratios per creative and per-asset performance reporting. Existing Flexible ads keep running, but new and duplicated

Land O'Lakes and Getty Caught Brands Using Rural Clichés on 46M People

Two-thirds of rural Americans say advertisers don't understand them, according to Getty Images' VisualGPS panel, while only 5% of popular ad visuals are actually set in a rural place. That gap sits on top of 46.2 million people: 14% of the US population spread across 72%