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Vintage propaganda poster of a wrapped fast-food burrito on a pedestal with a one-dollar price tag, wilting iceberg lettuce in shadow, and a falling red line graph.

Taco Bell Answered a Parasite Outbreak With a $1 Enchirito

Taco Bell brought back the Enchirito at $1 on July 22, five days after federal investigators tied a Cyclospora outbreak to iceberg lettuce served at its restaurants. Placer.ai measured store visits down roughly 19% the previous Friday against a fast-food category that fell 1.9%. Discounting into a safety
NMS Editorial Team 26 Jul 2026, 9:16 AM
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