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Custom Audiences

Pop-art collage of a CSV file with hashed email rows spilling out, ChatGPT logo behind it, and a TV upfront stage with red curtain backdrop.

OpenAI Bolted Custom Audiences Onto ChatGPT Ads Mid-Upfront Week

OpenAI added a custom audience upload to ChatGPT Ads on May 14, 2026, accepting CSV or TXT files up to 512MB of raw or SHA-256 hashed emails and phone numbers. A 512MB file holds roughly 7.8 million identifiers. The feature landed three days into the $30.99 billion TV
NMS Editorial Team 17 May 2026, 9:24 AM
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