Customer Match

Dark data visualization showing three data streams converging into a single glowing API endpoint with lock icons

Google's Data Manager API Consolidated Three Pipelines Into One Dependency

Google's official pitch for the Data Manager API: “one centralized, secure connection so advertisers can easily get the most out of Google AI for their campaigns.” That sentence contains three value propositions and exactly zero mentions of what it replaces or why the old thing had to die.

Retro newsprint illustration of Gmail envelope with fractured subscriber identity records and CRM database entries

Google Just Made Email Addresses Optional. Your Subscriber List Doesnt Know That Yet.

Google rolled out a feature last week that lets Gmail users in the US change their email address. Most of the coverage has been about the user experience, the technical complexity, how you can finally ditch that embarrassing handle you made in 2007. Fair enough. But the part that matters