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Dark dashboard mockup showing GA4 conversion data routing through a Data API endpoint with a DATA_DRIVEN versus LAST_CLICK attribution model toggle in the foreground.

Google Put GA4's Conversion Performance Report on the Data API in Alpha

Google added cross-channel conversion reporting to the Google Analytics Data API on May 4, 2026. The new conversionSpec field in RunReportRequest accepts conversion action IDs and one of two attribution models, DATA_DRIVEN or LAST_CLICK. That means data that previously lived only inside the GA4 Advertising > Conversion performance
NMS Editorial Team 05 May 2026, 10:06 AM
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