EU AI Act

Isometric illustration of European Parliament chamber with calendar pages flipping to December 2027 and an AI compliance document marked HIGH-RISK

The EU AI Act's December 2027 Delay Skips Past Most Marketing Tools

The EU Council and Parliament reached a provisional deal on May 7, 2026 pushing the AI Act's high-risk compliance deadlines to December 2, 2027 for stand-alone systems and August 2, 2028 for AI embedded in regulated products. Most marketing AI never qualified as high-risk under Annex III, so

Isometric illustration of overlapping AI disclosure labels on digital ad screens with platform icons and regulatory symbols

AI Labels Cut Ad Clicks by 31% and No Two Platforms Agree What Counts

Nobody in advertising wants to talk about this directly, but telling consumers an ad was made with AI makes that ad perform significantly worse. And the rules about when you have to tell them are arriving faster than most teams realize, from at least three different directions, with almost no