Experiential Marketing - Notice Me Senpai

$Propaganda-poster illustration of a dirt off-road track built on a Manhattan lot between skyscrapers, a side-by-side vehicle mid-jump, and a crowd filming from behind barriers.$

Polaris Hauled 200 Tons of Dirt Into Manhattan for 1,000 Rides

Polaris trucked 200 tons of dirt and 5 tons of concrete into a Manhattan lot in July 2026, building a 650-foot off-road track above the No. 7 subway line for Fanatics Fest. The event drew 200,000 people. The track was built for roughly 1,000 laps, which means somewhere