OpenAI Just Put ChatGPT Between Consumers and Their Bank Balances
OpenAI launched a personal finance tab inside ChatGPT on May 15, 2026, letting Pro subscribers in the US connect bank, credit card, and investment accounts through Plaid across more than 12,000 institutions. ChatGPT now sees balances, transactions, subscriptions, and portfolio performance directly. For fintech marketers, the funnel between consumer