Google Ads

Pop art illustration of Meta and Google revenue charts with social media ad feeds and growth metrics on advertising dashboards

Meta Is Passing Google in Ad Revenue. Most Budgets Haven't Caught Up.

Meta's ad business is projected to generate $243.5 billion this year. Google's will do about $239.5 billion. For the first time ever, Meta is projected to be the larger ad platform. Most coverage has framed this as a horse race. Company A passes Company

Pop art illustration of a fishing hook emerging from a contact form button with fake business cards and a red lock icon on a Google Ads dashboard

Google Ads Agencies Are Getting Phished Through Their Own Contact Forms

The best phishing attack is the one you're trained to respond to immediately. For Google Ads agencies, that's a new client lead. Multiple agencies reported this week that scammers are submitting polished inquiry forms, setting up discovery calls, and then requesting Manager Account (MCC) access during

Pop art illustration of a single toggle switch absorbing multiple conversion data streams with a cracked magnifying glass

Google Simplified Enhanced Conversions by Removing the Parts You Could Audit

Google announced this week that it's merging "enhanced conversions for web" and "enhanced conversions for leads" into a single unified feature. One toggle. On or off. Starting June 2026, the method selection screen disappears from your Google Ads account entirely. The framing from Google

Split-screen pop art showing green Google Ads conversion dashboard beside a flatlined Stripe revenue chart with trial signup forms scattered between them

Google Ads Counts Every Trial Signup as a Win (Even the 75% That Never Pay)

A thread on r/PPC this week described a problem I suspect is way more common than the conversation suggests. A SaaS advertiser was staring at two dashboards: Google Ads showing healthy trial conversion numbers, steady CPA, everything green. Stripe showing revenue that barely moved. The campaigns looked like they

Pop art illustration of a Google AI Mode product panel showing a sponsored stores ad label above organic retailer listings with Gap chinos at $29

Sponsored Stores Hit Google AI Mode (and Organic Links Landed on Top)

Search analyst Glenn Gabe flagged it on X last Wednesday afternoon: a "Sponsored Stores" unit sitting inside a Google AI Mode product detail panel, right above the organic "All stores" block. A day later, Search Engine Roundtable wrote it up. Google, as of this morning, has

Dark data visualization showing three data streams converging into a single glowing API endpoint with lock icons

Google's Data Manager API Consolidated Three Pipelines Into One Dependency

Google's official pitch for the Data Manager API: “one centralized, secure connection so advertisers can easily get the most out of Google AI for their campaigns.” That sentence contains three value propositions and exactly zero mentions of what it replaces or why the old thing had to die.