Google Ads

Pop art illustration of search ad CTA buttons with Compare vs Shop Now and a bar chart showing CTR uplift data

29 Million AI Search Queries Later, "Shop Now" Is the Wrong Button

Adthena just published what might be the most useful dataset in paid search this year, and the headline finding isn't about budgets or bidding. It's about your call-to-action button. Across 29.1 million queries in 10+ industries and three markets, the "Compare" CTA outperformed

Pop art illustration of Google Ads dashboard with fading keyword blocks and bold account structure blueprint with conversion funnels

Broad Match Made Everyone's Keywords Identical. The Edge Moved to Structure.

Google's AI Max for Search has been live long enough that a pattern is starting to emerge: the advertisers who reorganized around it are pulling ahead, and the ones still running keyword-heavy account structures are watching CPAs drift upward without a clear explanation. John Williams argued on Search

Pop art illustration of colorful control dials and levers on a digital advertising dashboard

Google Ads Strategy Guide: How to Run Campaigns Without Letting Google Run You

Every Google Ads strategy guide starts the same way: set up conversion tracking, pick your keywords, write your ads, optimize. That advice is technically correct, which is the problem. It skips the part that actually determines whether your account is profitable or just busy spending money. Here's what

Pop art illustration of Google Ads experiment dashboard with split test arrows and auto-pilot toggle controls switching on

Google Ads Experiments Now Auto-Apply Based on Vibes, Not Statistical Significance

By Notice Me Senpai Editorial Jones Road Beauty just discovered that the channel eating most of their budget was mostly finding people who would have bought anyway. That's the kind of finding that makes a CMO go quiet in a meeting. And it came from a tool that

Pop art style Google Ads dashboard showing micro-conversion signals flooding a performance chart with noise meter at max

You Fed Google Ads More Conversion Signals. It Optimized for the Easiest One.

Google's own documentation encourages you to feed Smart Bidding more conversion signals. More data points, better optimization, smarter algorithm. And for a while, the CPA in your dashboard seems to prove the point. It drops. Sometimes dramatically. A 40% CPA reduction looks great in a Monday morning report.

Pop art illustration of PMax campaign dashboard with seasonal creative themes overlaying Google Ads interface elements

Google Spent Three Years Saying Trust PMax. Now They Are Handing the Controls Back.

Google spent the last three years telling PMax advertisers to trust the algorithm. Hand over your assets, set a budget, let the machine figure out where to show what. Now they're quietly adding features that do the exact opposite: giving advertisers more granular creative control inside the campaigns

Pop art illustration of a B2B sales funnel with confused algorithm gears reacting to a vacation calendar

Your B2B Ad Algorithm Thinks Sales Team Vacations Are Targeting Problems

If you run B2B paid media with sales cycles longer than 30 days, there is a good chance your ad algorithm is solving the wrong problem. Not because the platform is broken. Because you are feeding it data that makes it confused about what "good" looks like. A