Google Ads

Pop art illustration of a Google Ads conversion goals dashboard with primary and secondary toggles, a bidding strategy dial, and an offline upload feedback arrow.

Smart Bidding Is Optimizing for the Wrong Conversions. How to Fix Your Signal.

Smart Bidding learns from whatever you mark as primary. If that list includes raw form fills, PDF downloads, or newsletter signups, the algorithm spends your budget finding more of them instead of buyers. Google's own 2021 benchmark, cited in Optmyzr's value-based bidding guide, clocks a 14%

Pop-art illustration of a Google Ads dashboard with a primary vs secondary conversion toggle and halftone dot pattern showing smart bidding signal optimization

Smart Bidding Is Optimizing for the Wrong Conversions. Here's the Fix.

Smart Bidding learns from whatever you tell it counts. If your primary conversion is a raw form submission, the algorithm will spend your budget finding people who fill out forms, not people who buy. Value-based bidding advertisers see an average 14% lift in conversion value at a similar ROAS once

Laptop screen showing a YouTube creator video ad with a co-branded Google Ads unit and a rising 30 percent conversion lift chart, pop-art halftone style

Google Priced YouTube Creator Ads Off Auction Density, Not Influencer Fees

YouTube Creator Partnerships launched on March 23, 2026 across seven markets, moving creator video assets into Google Ads campaigns like Demand Gen, Performance Max, and Video Reach. Google reports an average 30% conversion lift when organic creator videos are boosted as paid ads. Creator inventory now prices off YouTube auction

Blueprint diagram of Google's GEO Partner Manager job listing with partner arrows flowing from ChatGPT, Gemini, and Claude toward Google surfaces.

Google Posted a GEO Partner Manager Job While Gary Illyes Says GEO Isn't Real

Google's Large Customer Sales team posted a "GEO Partner Manager, Performance Solutions" role this week, listing a $124,000 to $180,000 base salary and spelling out "Generative Engine Optimization" seven times in one job description. The listing sits inside Google Ads, not organic

Google Is Closing the Ads API Hijack Loophole With Mandatory MFA on April 21

Google is making multi-factor authentication mandatory for new Google Ads API OAuth 2.0 refresh tokens starting April 21, 2026. Existing tokens keep working, but the second credentials need re-auth, the TWO_STEP_VERIFICATION_NOT_ENROLLED error stops the job cold. Agencies running Google Ads Scripts, Editor, BigQuery Data Transfer,

Stacked area chart of Performance Max spend across Shopping, Search, YouTube, and Display channels in pop-art style, with the small YouTube and Display slivers highlighted

Google Shows Where Your PMax Budget Goes. Not What It Bought.

Google rolled out a Performance Max channel performance timeline in April 2026 that shows weekly spend across Search, YouTube, Display, Discover, Gmail, and Maps. Across 61 advertiser accounts studied by BMG360, the average PMax campaign puts roughly 58% of spend on Shopping, 34% on Search, and 4% each on YouTube

Pop-art comic panel of a Google Ads dashboard showing daily spend lines per PMax channel over a 28-day timeline, halftone dots and bold outlines.

Google's PMax Spend Chart Closes One Black Box and Leaves the Bigger One Open

Google Ads rolled out a spend-over-time view inside the Performance Max channel performance report on April 2, 2026. The update lets advertisers see daily spend per channel across Search, YouTube, Display, Shopping, Gmail, and Discover for any date range inside the Insights page. It closes a two-year complaint about PMax