Guerrilla Marketing

Škoda Turned the Tour de France's Penis Graffiti Into Free Media

Škoda and agency FCB London spent this year's Tour de France converting the crude graffiti that gets scrawled across the race route into stencilled artwork promoting the Tour de France Femmes, all under the hashtag #WatchTheFemmes. The stunt borrows a broadcast audience that Škoda pegs at roughly 3.

Uncommon NY Put Live Roaches in a Puffer Jacket and Spent Nothing on Ads

The most interesting marketing campaign of April didn't come with a media plan, a brief deck, or a campaign calendar. It came with live cockroaches. Uncommon NY debuted a see-through puffer jacket filled with actual living cockroaches at Madison Square Garden on Thursday night, timed to the Knicks&