Publicis Paid $2.5B for the Identity Layer Three Holdcos Were Quietly Renting
Publicis Groupe agreed on May 17, 2026 to acquire LiveRamp in an all-cash deal worth $2.5 billion in equity value, paying $38.50 per share. That price is a 29.8% premium over LiveRamp's prior closing price of $29.66. The deal folds RampID, LiveRamp's