PayPal Wrapped 400M Verified Buyers Into an Ad ID and Priced It at Zero
PayPal launched PayPal Ads ID on April 27, 2026, a deterministic advertising identifier built on 400 million verified PayPal and Venmo accounts and over 25 billion transactions. The ID is free to all PayPal Ads commercial partners, with no software fees and no CPM uplift. Launch partners are Magnite, PubMatic,