Lunio Audited 2.7B Clicks. TikTok Was 24% Fake, Google Was 7.57%.
Lunio's 2026 Global Invalid Traffic Report analyzed 2.7 billion paid ad clicks across six major networks and reported TikTok at 24.20% invalid traffic, LinkedIn at 19.88%, X at 12.79%, Bing at 10.32%, Meta at 8.20%, and Google at 7.57%. The 17-point