Marketing Compliance

Isometric flat illustration of the Colorado capitol dome with a branching AI decision tree showing marketing exempt and insurance pricing trapped inside the regulatory perimeter

Colorado SB 26-189 Excludes Marketing AI. The Pricing Clause Pulled It Back In.

Colorado's House passed SB 26-189 on May 9, 2026, by a 57-6 vote, replacing the contested SB 24-205 with a January 1, 2027 effective date. The new bill explicitly excludes advertising, marketing, search, and content moderation from its definition of a consequential decision. But differentiated pricing inside insurance,

Isometric illustration of marketing AI governance gap showing high adoption meter contrasted with low enforcement controls

76% of Marketers Use AI Daily and Most Companies Aren't Checking the Output

A ProGEO.ai survey of 112 marketing professionals found 75.9% use GenAI for work every day, with 91.1% holding corporate-paid subscriptions. But only 43.8% of their companies enforce AI usage policies with technical controls, creating a governance gap that widens with each new tool added to the