Marketing Strategy & Ops

CMO-level budget decisions, martech stack choices, and the ops work behind teams that actually hit their numbers.

Isometric office with executive chairs spinning away from ad dashboard screens showing growth charts

OpenAI Just Reshuffled Every Executive Who Touches the Ad Business

OpenAI’s ad business crossed $100 million in annualized revenue in under six weeks. By any measure, that’s one of the fastest ad platform launches in recent memory. And as of Friday, the company lost or moved every senior executive who had a hand in building it. Three departures,

Isometric illustration of a corporate tower with a dollar coin stack, splitting office building, and stock chart line

Omnicom’s $70 Million CEO Package Tells You Exactly Who the Customer Is

By Notice Me Senpai Editorial John Wren, chairman and CEO of Omnicom, took home $69.9 million in total compensation last year. His base salary was $1. That is not a typo, and it is not humility. It is the clearest signal a holding company has ever sent about how