MCP

Klaviyo Pointed Its MCP at Claude the Week Anthropic Crossed OpenAI on Ramp

Anthropic now has 34.4% of paying business AI customers on Ramp's AI Index, ahead of OpenAI at 32.3%. Twelve months ago Anthropic sat at 9% while OpenAI lost one point over the same period, closing the gap 26 points across a sample of more than 50,

TikTok's MCP Server Makes Google the Only Major Ad Platform Still Read-Only

TikTok launched an Ads Model Context Protocol server on May 13, 2026, letting marketers connect their own AI agents directly to the campaign-management API. The server supports write access: launching campaigns, bid changes, budget shifts, and targeting edits. That leaves Google's October-2025 MCP, which is locked to read-only,

Meta's Ads CLI Just Made the Agency Hour the Wrong Billing Unit

Meta released the Ads CLI on April 29, 2026, a Python command-line tool that wraps the entire Marketing API into 29 tools across campaign management, catalog, and insights. Agents and shell scripts can now create, edit, and analyze Meta ad campaigns without a Developer App or App Review, cutting setup

Pop-art illustration of Meta walled garden with side door cracked open, ChatGPT and Claude logos as keys, ad data flowing through API connectors and lock-in chains

Meta Let ChatGPT and Claude Into Its Ad API to Lock In More Spend, Not Less

Meta launched its ads AI connectors in open beta on April 29, 2026, letting eligible advertisers manage Meta campaigns through ChatGPT, Claude, or any AI assistant that speaks Anthropic's Model Context Protocol. The connector exports campaign data into the chat and pipes the resulting commands back into Ads

AdRoll demand-side agent and PubMatic supply-side agent connected through a Model Context Protocol bridge with bid stream diagnostics

AdRoll's Agent Queried PubMatic's SSP and Found a 1% Bid Adherence Bug in Seconds

AdRoll and PubMatic announced on April 23, 2026 that AdRoll's demand-side AI agents can now query PubMatic's supply-side deal diagnostics directly using the Model Context Protocol, validating the agent-to-agent MCP spec PubMatic published in September 2025. In a live demonstration, the workflow analyzed roughly 5,000

PPC manager staring at a locked ad dashboard while AI chat windows and warning symbols float around the screen

Your AI Assistant Wants Full Access to Your Ad Accounts. Think About That for a Second.

A 55-comment thread on r/PPC this week asked a simple question: what is the best way to get AI tools pulling data directly from Google Ads and Meta without going through the API the normal way? The answers were revealing. Not because of the workarounds people suggested, but because