Meta Ads

Pop-art illustration of a phone showing a social ad of a bicycle with an extra set of handlebars, a robotic paint pen, a yellow shield and a signed contract

Meta Says Its AI Ad Edits Are Your Problem. One Court Disagrees

Meta's updated advertising terms take effect October 30, 2026, and they make advertisers "solely responsible" for whatever Meta's AI features create or change in their ads, including features Meta switches on by default. Meta's own liability stays capped at the greater of

Meta's Creator Ads Hit $15B, and They Cost More per Impression, Not Less

Meta said on its October 21 Q3 2026 earnings that partnership ads (ads that run through a creator's handle) grew over 97% year over year to a $15 billion annual revenue run rate. In the same quarter, average price per ad rose 23% in the US and Canada.

Pop art illustration of a phone ad tap detouring into an in-app product grid instead of a store website, with a circled calendar date and an opt-out toggle

Meta Picked the Worst Month to Default Product Browsing Into Live Ads

Meta told advertisers it will add product browsing to existing Facebook and Instagram ads on October 28, 2026, unless they opt out before then. With product browsing on, a tap on your ad can open an in-app product page with Meta's "personalized suggestions" instead of sending

Meta's Super Burst Is a One-Shot Ad Buy. Book It for the Exclusivity

Meta launched Ads Super Burst on October 15, 2026, letting advertisers reserve a 3-to-24-hour window on Facebook and Instagram with reach guaranteed within 5% of forecast and frequency fixed at one. Every person sees your ad exactly once. In the US, brands can also lock category exclusivity on tentpole dates,

Pop art illustration of an AI brain wired to Facebook and Instagram phones beside a rising bar chart with no baseline under a magnifying glass, for Meta GEM ads model

Meta Says Its GEM Model Lifted Conversions 18.9%. Compared to What?

Meta says its Generative Ads Model (GEM) has delivered an 18.9% conversion improvement and a 12% click-through rate improvement across its ad surfaces, according to an engineering post published October 13, 2026. The post gives no baseline, test period, or methodology, so the figure is a model benchmark, not

Pop art illustration of a velvet rope and bouncer blocking shoppers, with a 730-day calendar, depicting Meta automatic customer exclusions

Meta Now Auto-Excludes 2 Years of Buyers From New Customer Ad Sets

Meta now automatically excludes anyone who fired a purchase event in your ad account when an ad set uses the "Acquire new customers" option in Customer Lifecycle Strategy. The default lookback is 730 days, and you cannot switch the exclusion off. So that ad set now skips two