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Adobe Lifted Firefly Citations 5x in a Week. Nobody Knows If It Sold Anything.

Adobe ran its own LLM Optimizer on its own pages last quarter and watched Firefly citations climb fivefold in seven days. Acrobat's LLM visibility jumped 200%. Adobe.com saw a 41% lift in LLM-referred traffic. These are real numbers from Adobe's own blog post, not vendor

Meta and YouTube Lost the Legal Theory That Made Their Ad Business Possible

A Los Angeles jury just spent two weeks doing something no other court has fully managed since Section 230 was written into law. They decided that infinite scroll, autoplay, and algorithmic recommendations are not speech. They are product features. And product features can be defective. That verdict, against Meta and

IAS and Reuters Just Put a Number on Keyword Blocking (It's 54% of Safe News)

If you run programmatic and haven't audited your brand safety keyword list since 2020, there's a decent chance you've been quietly walking away from half of your safe news inventory. Reuters just made the receipt public. On April 6, Integral Ad Science and Reuters

Pop art illustration of a Google AI Mode product panel showing a sponsored stores ad label above organic retailer listings with Gap chinos at $29

Sponsored Stores Hit Google AI Mode (and Organic Links Landed on Top)

Search analyst Glenn Gabe flagged it on X last Wednesday afternoon: a "Sponsored Stores" unit sitting inside a Google AI Mode product detail panel, right above the organic "All stores" block. A day later, Search Engine Roundtable wrote it up. Google, as of this morning, has

Pop art illustration of search ad CTA buttons with Compare vs Shop Now and a bar chart showing CTR uplift data

29 Million AI Search Queries Later, "Shop Now" Is the Wrong Button

Adthena just published what might be the most useful dataset in paid search this year, and the headline finding isn't about budgets or bidding. It's about your call-to-action button. Across 29.1 million queries in 10+ industries and three markets, the "Compare" CTA outperformed

Pop art illustration of credit card scissors cutting through Amazon ad billing statements with dollar signs flowing away

Amazon Killed Credit Card Billing for Ads. The $2,500 Credit Won't Fix It.

Amazon sent notifications this week that, starting April 15, advertising costs will be automatically deducted from seller proceeds. Credit cards get demoted to backup status. No blog post, no press release. Just an in-app notification to Seller Central with eleven days of notice. Most of the reaction so far has

Pop art illustration of Google Ads dashboard with fading keyword blocks and bold account structure blueprint with conversion funnels

Broad Match Made Everyone's Keywords Identical. The Edge Moved to Structure.

Google's AI Max for Search has been live long enough that a pattern is starting to emerge: the advertisers who reorganized around it are pulling ahead, and the ones still running keyword-heavy account structures are watching CPAs drift upward without a clear explanation. John Williams argued on Search