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Pop art style TV screen displaying colorful cookie ads with broken measurement tape and floating question marks over attribution graphs

Crumbl's CTV Win Over Social Tells You More About Measurement Than Performance

A cookie company accidentally surfaced the biggest problem in CTV advertising. Not the creative. Not the targeting. The fact that almost nobody can measure whether any of this actually works. Crumbl ran a seven-week CTV campaign with Samsung Ads and hit 213% of its app download target, racking up more

Pop art illustration of colorful control dials and levers on a digital advertising dashboard

Google Ads Strategy Guide: How to Run Campaigns Without Letting Google Run You

Every Google Ads strategy guide starts the same way: set up conversion tracking, pick your keywords, write your ads, optimize. That advice is technically correct, which is the problem. It skips the part that actually determines whether your account is profitable or just busy spending money. Here's what

PPC manager staring at a locked ad dashboard while AI chat windows and warning symbols float around the screen

Your AI Assistant Wants Full Access to Your Ad Accounts. Think About That for a Second.

A 55-comment thread on r/PPC this week asked a simple question: what is the best way to get AI tools pulling data directly from Google Ads and Meta without going through the API the normal way? The answers were revealing. Not because of the workarounds people suggested, but because

Pop art illustration of corporate towers pulling a money pipeline apart with magnifying glass revealing hidden programmatic ad tech fees

The Publicis-Trade Desk Split Isn’t About Hidden Fees. It’s About Who Owns the Pipe.

By Notice Me Senpai Editorial Three of the world’s largest agency holding companies have turned against The Trade Desk in the space of two months. Dentsu and WPP pulled back from OpenPath in February. Publicis leaked an internal memo on March 18 advising clients to stop using the platform

Pop art illustration of two robot hands shaking across a digital auction screen with fading DSP and SSP logos

Agent-to-Agent Ad Buying Just Went Live. Your DSP Contract Just Got Interesting.

The programmatic supply chain has operated on roughly the same logic for over a decade. An advertiser's money flows through a DSP, crosses an exchange, lands on an SSP, and eventually reaches a publisher. Each layer takes a cut. Combined, those cuts typically absorb about 20% of every

Pop art illustration of Apple Maps pin with ad label overlaying colorful local business storefronts and iPhone search results

Apple Is Putting Ads in Maps. Your Google Local Budget Playbook Won't Transfer.

Apple confirmed last week that ads are coming to Maps. If you run local campaigns, you probably saw the headline and immediately started thinking about budget allocation. The question making the rounds on r/PPC right now is whether to shift money from Google Maps. The answer is more complicated

Pop art illustration of CTV screen connected to retail cash register showing Walmart VIZIO closed-loop measurement

Walmart Now Owns the TV Screen and the Cash Register. The Measurement Promise Is the Part Worth Watching.

Walmart didn't spend $2.3 billion on a TV company because it needed more screens to sell ads on. That's been obvious since the VIZIO acquisition closed in late 2024, but the strategy just became tangible. Walmart Connect's Ad Center now shows VIZIO as