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Reddit Removes 100,000 Bot Accounts Daily. They Will Not Say How Many Are Left.

Reddit is removing 100,000 bot accounts every day. That sounds like a company taking the problem seriously until you ask the obvious follow-up: how many bots are still on the platform right now? Reddit won't say. They also won't say what percentage of historical ad

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Meta Legal Losses Are Not About Fines. They Are About Your CPMs.

By Notice Me Senpai Editorial Everyone in media buying is talking about the fines. $375 million against Meta in New Mexico. $6 million split between Meta and YouTube in California. And the consensus seems to be: this is noise. Meta made $135 billion in ad revenue last year. These penalties

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Experimental Ad Budgets Are Growing. Not Because Brands Want To.

By Notice Me Senpai Editorial There's a story making the rounds about how agencies and brands are getting braver with experimental budgets. The framing is upbeat. Words like "innovation" and "leaning in" are everywhere. One executive told Digiday that "there's no