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Retro propaganda-style poster showing an NYC brownstone skyline and a vintage reservation card dated 2046 with Russ & Daughters and Guggenheim references.

StreetEasy Took 2046 Reservations and Quietly Built a 20-Year Customer File

StreetEasy launched Reserve Your Future on May 20, 2026, letting New Yorkers book reservations dated 20 years out at 12 NYC venues including Russ & Daughters, the Guggenheim, and Playwrights Horizons. The campaign marks the platform's 20th anniversary and ships every booking with a verified name, email, and
NMS Editorial Team 20 May 2026, 9:24 PM
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