Reddit Ads

Reddit alien mascot holding a giant alarm clock with Remind Me notification bubbles in pop-art halftone style

Why Reddit's Reminder Ads Hit 3.1x Meta CTR (It's Not the Creative)

Reddit moved Reminder Ads from beta to global general availability on April 13, 2026, opening the format to every advertiser running awareness or traffic campaigns. Premier Boxing Champions hit a 3.1x higher CTR than its Meta benchmark using the format, plus a 25% lower cost per reminder than Reddit&

Dark data visualization showing encrypted data streams flowing into a secure vault, representing privacy-safe ad measurement through trusted execution environments

Reddit Won't Touch Your First-Party Data (That's the Lock-In Strategy)

Reddit announced a measurement partnership with Mozilla's Anonym this week. The pitch: advertisers can now measure campaign lift and attribution on Reddit without ever transferring first-party data to the platform. No data leaves. Privacy protected. Everyone benefits. That framing is accurate. It also happens to be the least