Retail Media

Pop art illustration of CTV screen connected to retail cash register showing Walmart VIZIO closed-loop measurement

Walmart Now Owns the TV Screen and the Cash Register. The Measurement Promise Is the Part Worth Watching.

Walmart didn't spend $2.3 billion on a TV company because it needed more screens to sell ads on. That's been obvious since the VIZIO acquisition closed in late 2024, but the strategy just became tangible. Walmart Connect's Ad Center now shows VIZIO as

Pop art illustration of retail store shelves with digital ad screens and budget pie chart splitting into smaller pieces

Retail Media Growth Was Partly an Accounting Exercise. Now It Has to Compete for Real Budgets.

Retail media is a $69 billion market in the US this year. That number shows up in every pitch deck, every conference keynote, every budget conversation where someone needs to justify their retail media line item. And the number is real. eMarketer's latest forecast puts US retail media

Pop art illustration of a grocery cart with digital price tags and a broken analytics dashboard displaying ChatGPT ad data errors

Albertsons Can't See Its Own ChatGPT Ad Data. They're Still Spending.

Albertsons is spending at least $200,000 on a platform where they cannot see their own campaign data. That fact, by itself, probably would not be worth writing about. Brands blow experimental budgets all the time. But Albertsons is not some startup throwing money at the latest shiny object. This