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seo

Search algorithm updates, technical SEO, rankings, and Google Search changes that matter.

Blueprint diagram showing web pages entering a citation funnel where 85 percent are filtered out by Google ranking authority signals

ChatGPT 5.3 Cut Its Citations by 20% and Google Rank Picks the Survivors

OpenAI shipped GPT-5.3 Instant to all ChatGPT users on March 3 and did not issue a press release about what it would do to publishers. The change was quiet: fewer outbound links per response, more internal reasoning, and a citation filter that looks suspiciously like Google's own

Blueprint-style diagram of search engine results with declining click-through rate bars and category data breakdown charts

AI Overviews Cut Clicks by 58%. The Damage Isn't Spread Evenly.

The first major Ahrefs study in April 2025 put the AI Overviews click loss at 34.5%. The December update pushed it to 58%. If you run SEO for a health publisher or a B2B SaaS blog, that number probably matches what you've been watching in Search Console

Blueprint visualization of newspaper mastheads on a podium with rising bar charts showing Google search visibility gains for major publishers

Google's March Core Update Handed the NYT and Guardian Another Win

Google finished rolling out its March 2026 core update on April 8. Twelve days, four hours, and the results look almost identical to the last three core updates. The New York Times gained the most visibility in the US. The Guardian gained the most in the UK. And smaller publishers

Blueprint-style diagram of a search result page with position one pages stamped HUMAN and POSITION FOUR pages stamped UNCERTAIN, rendered as a technical schematic.

The Semrush AI Content Study Is Only as Reliable as GPTZero (Which Isn't Great)

Semrush dropped a stat on April 1 that's already getting quoted everywhere: human-written content holds Google's #1 position about 80% of the time, while purely AI-generated content only shows up there 10% of the time. That works out to roughly 8x, and it reads like a

Blueprint-style schematic diagram showing the Bing search index wired into a ChatGPT conversation interface, with pipes routing data from Bing into an AI response bubble.

The Fastest Way to Rank in ChatGPT Is to Rank in Bing (Yes, Bing)

If you've spent the last twelve months running GEO audits, buying visibility trackers, and trying to reverse-engineer what ChatGPT "prefers," I have slightly awkward news. The thing you were supposed to optimize was Bing. It has been Bing the whole time. Two separate studies published this

Blueprint-style technical diagram of a CDN network with AI crawler bots outnumbering human users and a cache hit rate chart dropping sharply

Cloudflare Just Put a Number on What AI Crawlers Cost Publishers

Cloudflare framed its new research with ETH Zurich as "rethinking cache for the AI era," which is the diplomatic way of saying that the economics of running a website just broke for a lot of publishers and almost nobody outside of a few CDN engineers noticed. The paper,

Blueprint-style diagram showing GEO and SEO overlap annotated with AI referral traffic data and a one billion dollar valuation callout.

The Verge Just Handed Every CMO an Excuse to Cut Their GEO Budget

The interesting thing about The Verge's piece on the AI SEO industry is the timing, not the argument itself. The argument has been circulating in trade press for months. Jeremy Moser at uSERP told Digiday back in the summer that 80 percent of GEO is good fundamental SEO,