SEO Reporting

Blueprint-style technical chart showing Search Console impressions inflated above clicks across May 2025 to April 2026 timeline with corrupted data window annotation

Google Won't Backfill 50 Weeks of Bad Search Console Data

Google fixed a Search Console logging error that overstated impressions from May 13, 2025 to April 27, 2026. The fix only restores accuracy going forward. The 50 weeks of inflated historical data will stay in place permanently. That means anyone reporting year-over-year impressions through July 2026 is comparing real numbers

Search Console dashboard blueprint showing inflated impression graph with hidden logging error revealed beneath the data

Google's Impression Bug Ran for 11 Months Before Anyone Noticed

If you pulled Search Console impression data in the last year to build a report, make a case for more budget, or demonstrate SEO progress to someone who signs checks, part of what you showed them was wrong. Google disclosed today that a logging error in Search Console has been