Sign in Subscribe

seo

Search algorithm updates, technical SEO, rankings, and Google Search changes that matter.

Blueprint-style technical diagram showing AI search API connections flowing into a monitoring dashboard with cost comparison labels

AI Visibility Tools Cost $500 a Month. The Entire Stack Costs $100 to Build Yourself.

The AI search visibility category has a pricing problem, and it is not the one the vendors want you to think about. If you are tracking how your brand shows up in ChatGPT, Perplexity, Gemini, and Google's AI Overviews, you are probably paying between $200 and $500 per

Blueprint-style diagram showing search results with AI Overview citation pathways diverging from traditional ranking positions

Your Page Ranks in the Top 10. AI Overviews Still Ignore It.

Blueprint-style diagram of search results page with AI overview box pushing organic listings down and declining CTR graph

AI Overviews Took 265 Million Monthly Clicks in One Country. The Category Breakdown Tells a Different Story.

SISTRIX dropped their March 2026 AI search analysis last week, and the headline stat hit hard: 265 million organic clicks per month are disappearing in the German market alone because of AI Overviews. Position 1 CTR collapsed from 27% to 11% when an AI Overview appears. That is a 59%

Blueprint-style illustration of DMCA takedown notice stamped rejected over newspaper investigations with casino chips

A 40 Million Pound Operation Turned Charity Websites Into Casino Ads. Then It Used DMCA to Kill the Reporting.

Last week, Google removed an investigative article from Search Engine Land's search results after someone filed a copyright complaint claiming the content was copied "word for word." It wasn't. The complaint was entirely fabricated. We covered the takedown when it happened. Since then, Google

Blueprint-style technical diagram showing staged algorithm deployment across interconnected search systems

The First Week of a Core Update Is Just Noise. Google Finally Said So.

Google's John Mueller explained on Bluesky last week why core updates take weeks to finish: "Since these are significant, broad changes to our search algorithms and systems, sometimes they have to work step-by-step, rather than all at one time." That sounds like a straightforward engineering detail.

Retro newsprint illustration of scattered data charts and a blank text file, representing the SE Ranking study finding llms.txt has zero impact on AI visibility

300,000 Domains Tested llms.txt. It Does Nothing for AI Visibility.

The premise behind llms.txt was straightforward: give AI models a structured file that explains what your site is about, and they'll cite you more often. It's a clean idea. Intuitive, even. It arrived in the SEO world with the kind of momentum that usually means

Blueprint-style diagram showing llms.txt file connected to search rankings chart and AI neural network, with a magnifying glass scanning domain data overlaid on static noise pattern

300,000 Domains Tested llms.txt. It Does Nothing for AI Visibility.

The premise behind llms.txt was straightforward: give AI models a structured file that explains what your site is about, and they'll cite you more often. It's a clean idea. Intuitive, even. It arrived in the SEO world with the kind of momentum that usually means