SEO & Organic Search

Your Page Ranks in the Top 10. AI Overviews Still Ignore It.

Ranking well and getting cited are increasingly separate problems.

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AI Overviews Hit 83% of Brand Searches, and Wikipedia Is Writing Them

Google showed an AI Overview on 82.9% of US desktop results for branded keywords as of September 29, 2026, up from a 61.3% monthly average in July, according to an Ahrefs analysis of 232.8 million SERP crawls. The summary that sits above your own homepage is mostly

Blueprint illustration of a Google search results page where an AI answer box covers organic links, with a small coin weighed against a stack of click arrows

Google Priced Your Content for AI Answers at 0.1% of Ad Revenue

Google is paying roughly 100 publishers through an "AI contribution pilot" for content used in AI Overviews, AI Mode and Gemini, according to The Information. For small and midsize sites, those payments work out to less than 0.1% of their ad revenue. Meanwhile, AI Overviews cut the

Pop-art illustration of a crocodile jaw formed by two diverging chart lines: Shopping ad impressions falling while click-through rate rises under AI Overviews

Google Shopping CTR Rose to 1.55% Because AI Overviews Ate the Bad Queries

Smarter Ecommerce analyzed 175 billion Google Shopping ad impressions from mid-2025 to mid-2026 and found median impressions fell from about 1.85 million to 1.4 million while median click-through rate rose from 1.20% to roughly 1.55%. The CTR gain is mostly a shrinking-denominator effect: Google appears to