SEO & Organic Search

Your Page Ranks in the Top 10. AI Overviews Still Ignore It.

Ranking well and getting cited are increasingly separate problems.

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Blueprint-style illustration contrasting a blurred word BILLIONS with a precise 63.27B figure beside a Search Console graph with its clicks column blacked out.

Google Priced Q2 at $63.27B and Rounded Your Clicks to 'Billions'

Google SVP Nick Fox said on LinkedIn on July 17, 2026 that Search sends "billions of clicks to websites every week through AI features in Search alone." Five days later Alphabet reported Q2 Search revenue at $63.27 billion, up 17% year over year, to the exact dollar.

Blueprint-style illustration of an SEO agency retainer contract split into three labeled fee sections with 25% and 75% figures and a data-access key.

Avinash Kaushik Says Cut Your SEO Retainer 25-75%. First, Own Your Data.

Avinash Kaushik, a 16-year Google veteran now chief strategy officer at Human Made Machine, told marketers this week to renegotiate agency contracts for 25% to 75% lower fees. His argument: AI and the ad platforms now handle the account structuring, bidding, and reporting that used to fill a retainer. The

Diagram of a Google results page with an AI Overview box absorbing a falling organic click line marked 39.8% while paid ad clicks hold steady

AI Overviews Cut Clicks 39.8% in the First Randomized Test (Paid Untouched)

A randomized field experiment of 1,065 US desktop users found that Google AI Overviews cut organic clicks by 39.8% and pushed zero-click searches up 34.5% when a summary appeared. Sponsored clicks barely moved. It is the first causal test of AI Overviews rather than another before-and-after correlation,