NMS Editorial Team

NMS Editorial Team

Isometric illustration of a phone showing six AI shopping product cards, four linked to two storefronts, with a large product catalog warehouse behind

Meta's Muse Picks Products From 2 Websites (Your Catalog Feed Is the Backup)

Meta's Muse shopping agent typically shows six product cards, and about four of them come from just two merchant websites its browser visited, according to a 50-prompt test Profound ran on September 30, 2026. Meta's product catalog supplied roughly 94% of the candidates but only about

Pop art pie chart with a small blue Search slice and large orange slices beside a magnifying glass, a price tag and one gold coin next to a pile of cheap coins

Search Now Gets 41% of Google Ads Clicks (and Still Eats 71% of the Budget)

Search campaigns fell from 62% to 41% of Google Ads clicks between January 2024 and August 2026 across 31 Brainlabs-managed accounts, while still taking 71% of spend. That gap means a Search click now costs roughly 3.5 times a click from Performance Max or Demand Gen. Blended CPC is

Collage of a phone showing a sponsored supplement ad, a copyright stamp, a gavel and scissors cutting a strip of vertical UGC videos

Why a Creator's Copyright Filings Turned 12 Meta Ads Into a $600K Risk

Content creator Amber Jordan Holston sued R5 Brands LLC, which sells supplements as True Nutra, on October 9, 2026, alleging the company ran at least 12 paid Meta ads built from four of her videos. She registered all four videos within three months of publishing them. That timing lets her

Isometric illustration of identical fake news sites strung to one hidden office, feeding an AI answer box, beside a stamped Anthropic usage policy document

Claude's New Policy Names the GEO Tactic Google Already Calls Spam

Anthropic's updated Usage Policy, published October 8, 2026 and effective November 12, bans using Claude to "manipulate the sources from which search engines or AI systems draw answers" with content that misrepresents its origin, authorship, or independence. Google's spam policy already calls manipulating AI

Dark analytics dashboard where a Google Tag Manager conversion line chart doubles after a marked date as a wildcard trigger splits into duplicate tag fires

GTM's New gtag.config Event Quietly Double-Fires Wildcard Triggers

On October 8, 2026, Google changed Tag Manager so every gtag('config') command on a page now shows up in the dataLayer as a visible gtag.config event, according to the Tag Manager release notes. Any GTM tag fired by a .* wildcard custom event trigger can now fire

Alix Earle Wants 6 Brand Partners a Year, and Equity in Them

Top creators are cutting the number of brand deals they take and asking for equity, creative control, or executive titles instead, Digiday reported on October 9, 2026. Alix Earle (14 million combined followers) says she would rather work with five or six brands a year than 100. For most marketing

Mixed media collage of a YouTube video player with a shopping tag, a 15% commission price tag, an auction paddle, a shipping box, and a creator holding a skillet

YouTube Shopping Affiliates Treat Your Default Rate as a Public Bid

The YouTube Shopping affiliate program lets eligible creators tag a brand's products in videos, Shorts, and live streams, and the brand pays a commission only when a viewer buys. More than 1.3 million channels are now enrolled, and creators see each product's commission rate before