SEO & Organic Search
Algorithm changes, SERP shifts, and the technical SEO work that moves rankings. New analysis weekly from Notice Me Senpai.
AI Overviews Took 265 Million Monthly Clicks in One Country. The Category Breakdown Tells a Different Story.
SISTRIX dropped their March 2026 AI search analysis last week, and the headline stat hit hard: 265 million organic clicks per month are disappearing in the German market alone because of AI Overviews. Position 1 CTR collapsed from 27% to 11% when an AI Overview appears. That is a 59%
A 40 Million Pound Operation Turned Charity Websites Into Casino Ads. Then It Used DMCA to Kill the Reporting.
Last week, Google removed an investigative article from Search Engine Land's search results after someone filed a copyright complaint claiming the content was copied "word for word." It wasn't. The complaint was entirely fabricated. We covered the takedown when it happened.
Since then, Google
The First Week of a Core Update Is Just Noise. Google Finally Said So.
Google's John Mueller explained on Bluesky last week why core updates take weeks to finish: "Since these are significant, broad changes to our search algorithms and systems, sometimes they have to work step-by-step, rather than all at one time."
That sounds like a straightforward engineering detail.
300,000 Domains Tested llms.txt. It Does Nothing for AI Visibility.
The premise behind llms.txt was straightforward: give AI models a structured file that explains what your site is about, and they'll cite you more often. It's a clean idea. Intuitive, even. It arrived in the SEO world with the kind of momentum that usually means
300,000 Domains Tested llms.txt. It Does Nothing for AI Visibility.
The premise behind llms.txt was straightforward: give AI models a structured file that explains what your site is about, and they'll cite you more often. It's a clean idea. Intuitive, even. It arrived in the SEO world with the kind of momentum that usually means
Google Finally Wrote Down the 2MB Indexing Limit. Now You Have to Care About HTML Order.
Google has spent the last decade telling SEOs to focus on content quality and stop obsessing over technical minutiae. Then, in February 2026, they rewrote their entire Googlebot documentation three times in nine days and formally published a 2MB indexing limit that changes how you should think about the structure