OpenAI Skipped the Agency Layer by Plugging Merchant Feeds Into ChatGPT Ads
OpenAI's product feed ads went live in ChatGPT on May 12, 2026. Retailers connect a Google Merchant Center feed (or an equivalent JSONL, CSV, TSV, or Parquet file), set product-eligibility rules, and the system auto-generates sponsored placements under ChatGPT answers. The setup accepts a 100-SKU sample for validation,