OpenAI's Self-Serve ChatGPT Ads Beta Is the CPC Window Before Holdcos Move In
OpenAI launched a self-serve Ads Manager for ChatGPT on May 5, 2026, opening direct ad buying to U.S. advertisers and adding cost-per-click bidding alongside the existing CPM model. Pixel tracking and a Conversions API now report purchases, sign-ups, and leads in aggregate, with no access to individual conversations. Verification