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Platform updates, organic tactics, and creative formats earning attention from TikTok to LinkedIn. New coverage each week.

Risograph illustration of three overlapping phone screens showing Instagram Facebook and WhatsApp with premium subscription indicators

Instagram Plus Doesn't Change Your Campaigns. Meta's Three-App Subscription Push Might.

Instagram Plus, Meta's new premium subscription for Instagram, is now in testing across multiple countries. The confirmed features are narrow: subscribers can view Stories anonymously and access Story rewatch analytics. No ad removal. No algorithmic boost. No direct impact on your campaigns. So why does this matter? Because

NMS Editorial Team 30 Mar 2026, 5:39 PM

YouTube play button with AI sparkle effects overlaid on creator studio interface showing visual scripting nodes

YouTube Quietly Handed Every Creator an AI Video Tool. The Brand Opportunity Is Bigger Than Shorts.

YouTube opened Effect Maker to all eligible creators on March 28, expanding a tool that has been in limited rollout since August 2025. The headlines focused on the AI video feature, which generates motion-based visuals from text prompts. That is genuinely interesting. But the part worth paying attention to is

NMS Editorial Team 30 Mar 2026, 2:45 PM

Paper collage of Indonesian archipelago with social media icons cut away by scissors, age verification card, and ad dashboard with declining metrics

Indonesia’s Teen Ban Just Reshaped TikTok’s Largest Market

Indonesia became the first country in Southeast Asia to enforce a social media ban for anyone under 16 on Saturday. YouTube, TikTok, Facebook, Instagram, Threads, X, Bigo Live, Roblox — all blocked for minors in the world's fourth most populous country. That’s the policy story. The marketing story

NMS Editorial Team 29 Mar 2026, 5:10 PM

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