TikTok Shop's Vietnam Commission Jumped to 12.5% and the SE Asia Marketplace Discount Is Over
TikTok Shop raised its Vietnam marketplace commission to 12.5% on March 1, 2026, up from 2 to 3% twelve months earlier, with mall sellers now paying 14.5%. Combined with Shopee's new 5% technical support fee across four Southeast Asia markets and the ad and content spend