TikTok

Brita's Singing Shark Made 'Be Unhinged' Look Like Lazy Advice

Brita produced roughly 150 pieces of social content per month throughout 2025 and earned 44 million organic views in a single month. The most visible formats feature a cartoon shark singing about hydration, a deadpan robot, and a kawaii kitten anthem. The strategy looks chaotic. The mechanics underneath are closer

Isometric illustration of a HubSpot-style CRM dashboard with a TikTok icon being locked into place, showing data streams flowing into contact records and attribution metric tiles.

HubSpot Put TikTok Inside the CRM and Nobody Is Talking About the Lock-In

On April 3, HubSpot and TikTok announced a native integration that lets marketers sync contact segments, manage paid campaigns, publish organic content, and tie TikTok interactions back to closed revenue without leaving HubSpot. On paper, that sounds like a welcome upgrade for anyone tired of stitching TikTok Ads Manager to