DIRECTV Bought the Sidewalk Around Upfront Week Instead of Renting the Stage
DIRECTV Advertising deployed seatback spots on inbound flights, custom-wrapped SUVs, LED trucks, branded carts, and Times Square digital boards across New York from May 10 through 14, 2026, while eight competitors paid for traditional Upfront stage presentations. The campaign needed no rented theater, no programmer slate to defend, and no