The Ordinary's $175 Banana Is the Only Anti-Markup Stunt a Beauty Brand Can Run
The Ordinary opened six fake grocery stores in Toronto, London, Paris, São Paulo, Mexico City, and Melbourne in May 2026, called "The Markup Marché," selling a banana rebranded as the "All-Natural Magical Energy-Boosting Bar" for $175.90, a coconut for $195.50, an avocado for $305.