Zero-Click Search

Future PLC's 67% Profit Drop Puts a Public Number on the AI Overviews Tax

Future PLC reported a 67% drop in pre-tax profit for the six months to March 31, 2026, with website sessions down 15% and Google Search and Discover traffic both off roughly 20% year over year. The £4 billion market capitalization the group held in December 2022 has shrunk to about

Condé Nast Hit 25% Google Traffic and Stopped Pretending Search Returns

Condé Nast CEO Roger Lynch told the Financial Times in late February 2026 that Google search is "no longer a meaningful driver" of traffic to Vogue, GQ, or The New Yorker. The publisher's Google share fell from a majority to roughly 25%. Ahrefs's December