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NMS Editorial Team

NMS Editorial Team

Blueprint diagram showing web pages entering a citation funnel where 85 percent are filtered out by Google ranking authority signals

ChatGPT 5.3 Cut Its Citations by 20% and Google Rank Picks the Survivors

OpenAI shipped GPT-5.3 Instant to all ChatGPT users on March 3 and did not issue a press release about what it would do to publishers. The change was quiet: fewer outbound links per response, more internal reasoning, and a citation filter that looks suspiciously like Google's own

Pop art illustration of a fishing hook emerging from a contact form button with fake business cards and a red lock icon on a Google Ads dashboard

Google Ads Agencies Are Getting Phished Through Their Own Contact Forms

The best phishing attack is the one you're trained to respond to immediately. For Google Ads agencies, that's a new client lead. Multiple agencies reported this week that scammers are submitting polished inquiry forms, setting up discovery calls, and then requesting Manager Account (MCC) access during

Uncommon NY Put Live Roaches in a Puffer Jacket and Spent Nothing on Ads

The most interesting marketing campaign of April didn't come with a media plan, a brief deck, or a campaign calendar. It came with live cockroaches. Uncommon NY debuted a see-through puffer jacket filled with actual living cockroaches at Madison Square Garden on Thursday night, timed to the Knicks&

Two parallel data pipelines for Google Shopping feeds in pop-art style, one fading out with a deadline calendar and disconnected product feed labels

Google Added the Merchant API to Ads Scripts 130 Days Before the Content API Dies

Google just announced that the Merchant API will be available in Google Ads Scripts starting April 22. That is the replacement for the Content API for Shopping, which stops working entirely on August 18. From where you are sitting today, that is 130 days. It sounds like enough time. It

DoubleVerify Caught a 200-Site AI Fraud Ring by Reading Its Own JavaScript

DoubleVerify's Fraud Lab just published something unusual: a full teardown of an AI-powered ad fraud operation, complete with the exact prompts the operators used to generate content. They didn't need a whistleblower or a subpoena. The operators left their entire content-generation system visible in client-side JavaScript.

Harley-Davidson Launched a Brand Reset Before Anyone Knows the Plan

Harley-Davidson just launched RIDE, a new global brand platform set to Willie Nelson's "On the Road Again," complete with the classic bar and shield logo front and center and footage of real riders on open roads. It looks and sounds exactly like what you'd