NMS Editorial Team

NMS Editorial Team

Dark dashboard mockup showing GA4 conversion data routing through a Data API endpoint with a DATA_DRIVEN versus LAST_CLICK attribution model toggle in the foreground.

Google Put GA4's Conversion Performance Report on the Data API in Alpha

Google added cross-channel conversion reporting to the Google Analytics Data API on May 4, 2026. The new conversionSpec field in RunReportRequest accepts conversion action IDs and one of two attribution models, DATA_DRIVEN or LAST_CLICK. That means data that previously lived only inside the GA4 Advertising > Conversion performance

Google's GBP Suspensions Now Cascade Through User Accounts, Not Just Listings

Google Business Profile suspensions are spiking in Q1 2026, and the trigger is no longer the listing itself. Google's policy now cascades user account restrictions across every Business Profile attached to that account, even when the listing has zero violations. The 30-minute audit is figuring out which staff

Meta's Ads CLI Just Made the Agency Hour the Wrong Billing Unit

Meta released the Ads CLI on April 29, 2026, a Python command-line tool that wraps the entire Marketing API into 29 tools across campaign management, catalog, and insights. Agents and shell scripts can now create, edit, and analyze Meta ad campaigns without a Developer App or App Review, cutting setup

Pop-art illustration of the Meta Advantage+ algorithm orchestrating a fleet of vertical mobile ad creatives under an Andromeda spotlight, bold colors and dynamic composition.

Meta Ads Strategy 2026: What Actually Works After Advantage+ Ate Manual

Meta ads strategy in 2026 starts from one fact: Andromeda, the new ads retrieval system, reads your creative before deciding who sees it. CPMs are up roughly 20% year over year, Advantage+ Sales now drives most ecommerce spend on the platform, and brands testing 20+ new creatives a month are

Ask.com Closed on May 1 and Quietly Trimmed Google's Search Partners Network

Ask.com officially shut down on May 1, 2026 after a 30-year run that began as Ask Jeeves in 1996. Parent company IAC posted a farewell message stating it had decided to discontinue its search business entirely, with no buyer and no spin-off announced. Ask.com was a publicly listed

Blueprint schematic showing a Google SERP splitting browsy queries to blue links and specific informational queries to an AI Overview box with intent trigger percentages.

Liz Reid Just Conceded AI Overviews Skip the Browsy Half of the SERP

Google's Liz Reid told the Search Off the Record podcast that AI Overviews still leave "browsy" queries to the full SERP because users want to compare options rather than accept one synthesized answer. Seer Interactive's 2026 audit found AI Overviews trigger on 36% of

Federal Trade Commission seal stamping a shattered smartphone with location pins blocked by a red consent required barrier in pop art halftone style

Kochava's FTC Settlement Closes the Causation Defense Every Data Broker Used

The FTC filed a settlement on May 4, 2026 barring Kochava and its subsidiary Collective Data Solutions from selling sensitive location data tied to hundreds of millions of mobile devices unless they get affirmative express consent first. The court rejected Kochava's third-party causation defense, ending the three-year case