NMS Editorial Team

NMS Editorial Team

Pop-art illustration of a Google Ads rep on a phone pushing Target CPA while a campaign dashboard shows 0 conversions and a 30-conversion threshold line.

Google Reps Keep Pushing Target CPA on Accounts That Can't Clear 30 Conversions

A Google Ads rep called a small advertiser daily for a month until they switched a Demand Gen campaign from Maximize Conversions to Target CPA. The account had not been hitting 30 conversions a month before the switch, which is the floor Search Engine Land's tCPA deep-dive identifies

Yellow Expedia-branded jet ski cutting Caribbean water with stamped tour itinerary, livestream chat overlay, and neon sweepstakes ticket marking the IShowSpeed deal

Expedia Picked the 150M-Sub Streamer Most Travel CMOs Wouldn't Touch

Expedia named IShowSpeed its Official Travel Partner on April 29, 2026, launching with a 12-hour Caribbean livestream across Dominica, Guadeloupe, St. Kitts and Nevis, and St. Maarten. The 150-million-follower creator's six-second teaser cleared 12 million YouTube views before the campaign officially went live. Two prize-winning trip winners get

Isometric scene of three holding company silhouettes walking offstage with audit folders while Stagwell stands alone with a Koa robot at Possible 2026

Jeff Green's Possible Olive Branch Came After Three Holdcos Walked Koa Beta

The Trade Desk CEO Jeff Green told Possible 2026 in Miami Beach on April 28 that "every middle player needs to earn its fee" and that the ad supply chain saw more cleanup in the last month than the last year. The concession landed two weeks after three

Amazon's $70B Ad Business Is Eating Non-Endemic Budget Linear TV Used to Own

Amazon reported $17.2 billion in advertising revenue for Q1 2026, up 24% year-over-year, pushing its trailing-twelve-month ad business above $70 billion. That puts the ad engine larger than the annual US ad revenue of any single broadcast television network and roughly the size of the entire US linear TV

Google's Search Ads Grew 19% While AI Overviews Cut Publisher Clicks 58%

Alphabet posted $109.9 billion in Q1 2026 with Google Search up 19% to $60.4 billion and total ad revenue up 15.5% to $77.25 billion. AI Overviews now reach 2 billion monthly users and, per Google, monetize at the same rate as traditional results. US publisher traffic