SEO & Organic Search

Your Content Can Rank on Google or Get Cited by ChatGPT (Probably Not Both)

The 815,000-query study that says your content strategy needs a fork.

Read next

Blueprint-style diagram showing AI-generated content feeding back into LLM training data with fake citations and degraded copies illustrating the AI slop loop

Lily Ray Planted a Fake Google Update and Fooled Every Major LLM

SEO researcher Lily Ray published a fabricated article about a Google core update that never existed. Within 24 hours, Google AI Overviews and Perplexity cited it as fact. The experiment, documented in Search Engine Journal, exposed a self-reinforcing loop where AI-generated misinformation gets scraped, republished, and treated as authoritative by

Blueprint-style technical diagram showing page title elements connecting to ChatGPT citation scores and selection filters

Ahrefs Found What Makes ChatGPT Cite a Page (It's Not What Google Rewards)

Ahrefs analyzed 1.4 million ChatGPT 5.2 prompts and found that title-query semantic similarity is the strongest predictor of whether a page earns a citation. ChatGPT retrieves roughly 33 URLs per prompt but cites only half of them. The deciding factor is not domain authority, metadata completeness, or word

Subway Takes Hit 265 Million Views by Refusing to Optimize Anything

Subway Takes, the NYC subway interview series created by Kareem Rahma, has accumulated 265 million YouTube views and over 2 million Instagram followers since launching in July 2023. The show costs roughly $2,000 per episode to produce and has landed brand partnerships with Google, Microsoft, H&M, and