Netflix Says VOID Is Just Research. Its $3B Ad Target Says Otherwise.
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Google's Conversion API Cutoff Reads Six Months of Your Token Logs
Google's Ads Developer Blog confirmed on May 15 that the Google Ads API will block new offline conversion imports starting June 15, 2026. The cutoff applies to any developer token that did not call ConversionUploadService.UploadClickConversions between December 2025 and May 2026. Tokens outside that six-month usage window
Publicis Paid $2.5B for the Identity Layer Three Holdcos Were Quietly Renting
Publicis Groupe agreed on May 17, 2026 to acquire LiveRamp in an all-cash deal worth $2.5 billion in equity value, paying $38.50 per share. That price is a 29.8% premium over LiveRamp's prior closing price of $29.66. The deal folds RampID, LiveRamp's
OpenAI Bolted Custom Audiences Onto ChatGPT Ads Mid-Upfront Week
OpenAI added a custom audience upload to ChatGPT Ads on May 14, 2026, accepting CSV or TXT files up to 512MB of raw or SHA-256 hashed emails and phone numbers. A 512MB file holds roughly 7.8 million identifiers. The feature landed three days into the $30.99 billion TV