affiliate

GitHub repo, extension permissions, affiliate redirect chain diagram, and Rakuten and Honey logos overlapping at center, illustrating the open-source standdown SDK release.

Honey Is Back on Rakuten the Same Day Rakuten Shipped an SDK to Police It

Rakuten Rewards published an open-source TypeScript SDK on GitHub in May 2026 that lets browser extensions detect prior affiliate referrals and stand down before claiming commission. The same day, PayPal's Honey was confirmed back live on Rakuten Advertising's network, four months after a January 12 termination

Colin Rocker Took Equity in Favikon Because 80% of Creator Deals Pay Under $300

Colin Rocker, a 420,000-follower career creator whose income runs 85 to 90 percent brand sponsorships (Microsoft, Adobe, Apple, Ally Bank), took his first equity stake in May 2026 with creator-marketing platform Favikon. The trigger is structural. About 80 percent of US influencer deals close under $300, and total US

Yellow Expedia-branded jet ski cutting Caribbean water with stamped tour itinerary, livestream chat overlay, and neon sweepstakes ticket marking the IShowSpeed deal

Expedia Picked the 150M-Sub Streamer Most Travel CMOs Wouldn't Touch

Expedia named IShowSpeed its Official Travel Partner on April 29, 2026, launching with a 12-hour Caribbean livestream across Dominica, Guadeloupe, St. Kitts and Nevis, and St. Maarten. The 150-million-follower creator's six-second teaser cleared 12 million YouTube views before the campaign officially went live. Two prize-winning trip winners get

Impact.com Just Absorbed Rakuten's Affiliate Stack Without Buying It

Rakuten and Impact.com announced a strategic alliance on April 28, 2026, naming Impact as the exclusive technology platform for Rakuten Advertising's affiliate network. Rakuten's merchants and publishers will migrate to Impact's platform over time, while Rakuten retains its Rewards cashback business and managed

Collage of a Target storefront, a creator holding a phone with a social post, red gift cards on arcade tokens, and a newspaper clipping with Commission crossed out.

Target Pulled Creator Commissions and Replaced Them With a Game

Target told Ad Age on April 16, 2026 that it is ending cash commissions in its Creator Program. Gift cards and Target products, earned through gamified challenges, replace the old revenue share. The admission under the press release language: Target could not justify paying its full creator roster a cut